Image courtesy of Reddit TAG Heuer in the 1990sĪfter Heuer changed into TAG Heuer in the mid-1980s, the brand took a different direction. Combining the rich history in watchmaking and the technical masterpieces set mechanical watches apart from the fast world of quartz watches for good. This luxury status was further backed up by a renewed interest in watches that featured classical complications. It set it apart from the mass-produced, cheap and quartz watches. Mechanical watches became a luxury statement produced by prestigious brands with centuries of watchmaking history. With the gradual rise in the popularity of mechanical watches, we also saw a shift in perception. But you could slowly see the two finding space next to each other. By the time the 1990s began, quartz was still dominating the watch industry. As I have discussed in the previous articles discussing the best watches from the 1980s, mechanical watches slowly started making a comeback in the eighties. This week we will continue our journey through watch history to find the best watches from the 1990s. In this installment, we will take a look at the best TAG Heuer watches from the 1990s.

Some of them are priceless, some of them still affordable.

It inspired us to come up with a series of articles focusing on the best watches per decade from a select group of brands. It’s a world full of history, remarkable watches, incredible stories, and quirky details. Though most of what we write about is primarily focused on the most recent releases and developments, for many of us, a lot of the fun can be found in the sometimes weird and often wonderful world of vintage watches. We like to talk about vintage watches a lot within the Fratello team.

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